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May 2013 Contract Newsletter

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For the second year in a row, Great Dane Contract will be participating in designEx, Australia’s largest trade show for the architectural and interior design industry. DesignEx attendees will be the first in Australia to view the Mayor Sofa, which was an early design by designer and architect Arne Jacobsen. The sofa was designed in 1939 but has only been put into production now by &tradition and is exclusive to Great Dane. We are also pleased to be hosting &traditions Director, Martin Kornbek Hansen for the event, who will also be selecting the winner of the Northern Lights Competition on Friday 31st of May at the event. There is never a dull moment at Great Dane, so make sure you pre-­register and attend the event and you might even walk away with some Great Dane &tradition goodies – see below! Happy Specifying! Cheers,

Latest & Greatest

Visit us at Stand 406 | May 30 - June 1 at the Melbourne Convention & Exhibition Centre for DesignEx 2013. We have a little something special and luxurious for all attendees that seek us out… You will also get to check out Jaime Hayon’s new Catch Chair, see the new version of Benjamin Hubert’s Spinning Lights and see our new SMED stools from Ox Design plus a whole lot more. Looking forward to seeing you there at this great forum for industry professionals in Australia.

Featured Brand

"We want to connect with the old masters, while giving space to new designers to define what will become future classics. We see a kinship between the old masters, who were avant-garde in their time, and new designers creating the ground-breaking icons of today."
Martin Kornbek Hansen

Product Discovery

Catch, Jaime Hayon’s first contribution to &tradition’s collection is a chair that welcomes you with open arms. Its armrests extend from the shell like literal limbs, ready to embrace you as you sit down. In addition to being a witty personification, it is also an eye-catching piece of design. Serpentine lines give it a playful lightness that is counterbalanced by a sturdy, well-balanced base and legs that ensure maximum comfort.

The shell consists of molded polyurethane foam with a metal frame and glass fiber reinforcements. Covered in cold cured foam, and finally, leather or textile upholstery, the shell offers comfort alongside great variability. With multiple textile and leather upholstery options available from Camira, Gabriel, Kvadrat, CA-MO and two different options for the legs - white oiled oak or stained black oak - Catch can be adapted to almost any colour scheme.

Dont Miss:

Pre‐register online at designEx with the promotional code DESIGN for your chance to win an &tradition package from Great Dane worth $2000. Only persons who pre‐register and attend designEx 2013 will be eligible to win. See designEx for full terms and conditions.


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