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October 2011 Contract Newsletter

I would like to say a huge THANK YOU to all of you that came out to our Sydney showroom for our first Saturday In Design event and got to know our products and us a little better.  We displayed some of the new products for the contract market as well as staple residential Great Dane pieces, but believe it or not, there are another 80+% more products that we can now specify for the Australian A&D community.  Exciting times!!  Also, we would like to thank Benjamin Hubert for his dedication and support for Great Dane, we were thrilled to bring him Down Under for you.  If you missed hearing him speak, you can now check out this clip by INDESIGN TV to get a little insight into Benjamin’s philosophy. Thanks again!

Latest & Greatest

Not only does Fredericia Furniture turn 100 years old this month but they also picked up top design awards at this years Copenhagen Design Week held in September.

The Danish home magazine Bolig Magasinet presented awards to Danish and international designers, in various categories, on Thursday 1 September.

The top Design of the Year award went to SPINE BAR STOOL, designed by SPACE Copenhagen for FREDERICA.

In addition, FurnID – who is behind the esteemed daybed DEKKA, the coat hanger HOOK ME UP and most recently the sofa SUNDAY for FREDERICIA – was declared Designer of the Year.

Featured Brand

Founded in 1899, GETAMA is one of the oldest companies in Denmark still producing furniture. In 1949, GETAMA specialised in furniture designed by Hans J. Wegner and became the supplier to colleges, hotels, the Danish government and the Danish Royal Court.  Amongst GETAMA’s other designers you will also find Nanna Ditzel, Bernt, and 2R Architects.

In 2007, the theatre chair for the Royal Danish Playhouse was rewarded with the Red Dot Award. This is just one out of many auditorium and theatre chairs that are produced by GETAMA and can be specified in Australia.

The GETAMA products are known for their timeless design, high quality and durability.

Read more

Product Discovery

The Pod is a large privacy chair and is perfect for breakout areas in offices or residential projects.  It is designed by Benjamin Hubert and manufactured by de Vorm.  The chair's ergonomics allow the user to work comfortably whilst feeling relaxed and separated from the hustle and bustle of today’s open plan office envirnoment.  It's almost a little room-in-room solution with the perimeter of the chair around the users head. 

The shell of the chair is the largest form ever produced utilising pressed PET felt technology.  This felt allows a distinctive aesthetic as well as offers sound dampening properties to increase the sensation of privacy.  In addition, the entire design is environmentally friendly; from its material made of recycled plastic bottles to the fact that the Pod is stackable and therefore easy to store and to transport.  


SUNDAY is a new modular sofa system designed by the Danish design duo FurnID. Fredericia Furniture has released a new configurator that allows you can play with modules, textiles and angles, and create and visualize the SUNDAY-sofa that fits your clients needs perfectly! Download now!

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